The pandemic came with a reality check for many firms. But for the e-commerce sector, it opened a world of opportunities. As the country found itself locked, customers started to look to shop on e-commerce platforms and online direct-to-consumer channels, boosting sales and increasing demand.

Even as many smaller businesses started using the D2C model as a way to survive in the market populated by giants, there are some firms who still find this move daunting. For them, having a fool-proof, future-ready business strategy is essential.

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