Dame Essentials is the first Indian brand to introduce silk accessories with the idea to promote better sleep. The brand has grown phenomenally over the past 5 years.
The funding will be deployed towards expanding its footprint and broadening its product offering
Dame Essentials has raised an undisclosed amount of funding from Getvantage as part of its first external round of funding. The brand founded by Armaan Mann, was completely bootstrapped until now.
The brand is committed to using the funds to increase its market share, inventory, and double-down on marketing to fuel growth.
“The last five years have been a very exciting time in the beauty industry. As an individual, it is possible to create your brand, launch your skincare line and be in the same space as international brands, provided you put in the hard work. The Indian consumer is fast-becoming discerning – educated, informed, and quality conscious. Customers are now focussed on what goes inside the products they use and this is giving home-grown brands a unique opportunity,” says Armaan Mann, Founder of Dame Essentials. “GetVantage has proven to be an incredible partner that empowers me to supercharge growth on my terms. Their unique performance based financing model is founder-friendly and just what we need.”