Baby-care startup Baby Amore said it has raised an undisclosed sum from GetVantage, a revenue-based financing platform.
The Chennai-based platform will use the fresh funds to strengthen its business by offering customers with an omnichannel shopping experience.
It also aims to expand its concept stores to more metro cities and onboard international brands with similar ideals.
Set up in 2019 by Abdul Wahab and Hameed Imthad, the brand claims to offer eco-friendly, organic and sustainable baby products that are safe for newborns and toddlers and the environment.
“After being a digital-first brand for over two years, we decided to expand our channels to provide a concept-driven experience to our customers. We are glad to be backed by GetVantage in revenue-based finance,” said Wahab.